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Guide 14 min read

Can't Sleep? A Practical Guide to Beating Insomnia

What actually works when counting sheep fails you

Rachel Brennan
Rachel Brennan Health Writer, Sleep Research Enthusiast
Published
Person lying awake at night with soft clock light visible

Key Takeaways

  • Acute insomnia (less than 3 months) often resolves on its own; chronic insomnia usually needs intervention
  • CBT-I (Cognitive Behavioral Therapy for Insomnia) is more effective than sleeping pills long-term
  • Most insomnia is perpetuated by behaviors you've developed in response to poor sleep
  • Sleeping pills are a short-term band-aid, not a cure (and come with real risks)
  • The first step is keeping a sleep diary—you can't fix what you don't measure

It's 3:47 AM. You've been lying in bed for four hours, watching the minutes tick by, calculating how few hours of sleep you'll get if you fall asleep RIGHT NOW. The more you try, the more awake you feel. Sound familiar?

I lived this nightmare for a year after my divorce. What started as a few sleepless nights became weeks, then months. I tried melatonin (useless), chamomile tea (placebo), and eventually Ambien (worked until it didn't, and the rebound insomnia was worse).

What finally helped was understanding that insomnia isn't just "not being able to sleep." It's a complex condition with specific causes and evidence-based treatments. This guide is everything I wish someone had told me before I wasted a year trying random fixes.

01 Types of Insomnia

Not all insomnia is created equal. Understanding which type you have determines how to treat it.

Acute (Short-term) Insomnia

Less than 3 months

Triggered by life events: stress, travel, illness, new medication, big changes. Your sleep was fine before the trigger and will likely return to normal when the stressor resolves or you adjust.

Treatment approach: Usually self-resolves. Focus on sleep hygiene and stress management. Short-term sleep aids may help if needed.

Chronic Insomnia

3+ months, 3+ nights/week

Sleep problems persist long after the original trigger is gone. Often perpetuated by habits you've developed in response to poor sleep: spending extra time in bed, napping, irregular schedule, anxiety about sleep.

Treatment approach: Requires intervention—usually CBT-I. Sleep medications don't address underlying issues and can worsen long-term outcomes.

Presentation Types

Sleep-Onset Insomnia Difficulty falling asleep (>30 min to sleep)
Sleep-Maintenance Insomnia Waking during the night and struggling to return to sleep
Early-Morning Awakening Waking too early and unable to fall back asleep
Mixed Presentation Combination of the above (very common)

02 Why Can't You Sleep?

Sleep researchers use the 3P Model to understand insomnia: Predisposing factors, Precipitating factors, and Perpetuating factors[1]. Understanding this model is key to understanding why CBT-I works.

P

Predisposing Factors

Traits that make you vulnerable to insomnia. You can't change these, but knowing them helps.

  • Genetic tendency (runs in families)
  • Anxious temperament
  • Being a "light sleeper"
  • Female sex (hormones affect sleep)
  • Age (sleep architecture changes)
P

Precipitating Factors

The trigger that started your insomnia. Usually a stressful event or change.

  • Major life stress (divorce, job loss)
  • Medical illness or surgery
  • Travel/jet lag
  • New medication
  • Sleep schedule disruption
P

Perpetuating Factors

The behaviors keeping insomnia going. This is what CBT-I targets.

  • Spending too much time in bed
  • Irregular sleep schedule
  • Daytime napping
  • Anxiety about sleep
  • Associating bed with wakefulness

"The trigger starts insomnia, but your response to it keeps it going. That's actually good news—responses can be changed."

— Dr. Michael Perlis, University of Pennsylvania

Here's the counterintuitive part: many things you do to cope with insomnia make it worse. Lying in bed hoping to fall asleep trains your brain to associate bed with wakefulness. Sleeping in to make up for lost sleep disrupts your circadian rhythm. Taking naps reduces sleep pressure. These well-intentioned behaviors become the problem.

03 CBT-I: The Gold Standard

Cognitive Behavioral Therapy for Insomnia (CBT-I) is now recommended as the first-line treatment for chronic insomnia by the American Academy of Sleep Medicine, the American College of Physicians, and the European Sleep Research Society[2].

Why? Because it works better than pills in the long run. A meta-analysis of 87 studies found that CBT-I produces improvements comparable to sleep medications in the short term, but the effects persist after treatment ends—unlike medications, where insomnia typically returns when you stop taking them[3].

80% of people improve with CBT-I
4-8 sessions typically needed
12+ months of sustained improvement

The Five Components of CBT-I

1

Sleep Restriction

Counterintuitively, you start by limiting your time in bed to match your actual sleep time. If you're sleeping 5 hours but spending 8 in bed, you start with a 5.5-hour sleep window. This builds sleep pressure and consolidates sleep.

Why it works: Forces your brain to use bed for sleep, not lying awake. As sleep efficiency improves, time in bed increases.
2

Stimulus Control

Rules to rebuild the association between bed and sleep. Only go to bed when sleepy. If you can't sleep after ~20 minutes, get up and do something boring in dim light. Return when sleepy. Get up at the same time every day regardless of sleep quality.

Why it works: Breaks the bed-wakefulness association your brain has learned. Restores bed as a cue for sleep.
3

Cognitive Restructuring

Challenging unhelpful thoughts about sleep. "If I don't sleep tonight, I won't function tomorrow" becomes "One bad night is unpleasant but manageable—I've done it before."

Why it works: Reduces anxiety about sleep, which is often the biggest perpetuating factor.
4

Sleep Hygiene Education

The basics: cool dark room, no caffeine after noon, limit alcohol, exercise (but not too late), consistent schedule. These rarely cure insomnia alone but support other interventions.

Why it works: Removes obstacles to sleep and creates optimal conditions for the other components to work.
5

Relaxation Training

Progressive muscle relaxation, deep breathing, or meditation. Helps reduce physical arousal and quiet the racing mind that keeps many insomniacs awake.

Why it works: Activates the parasympathetic nervous system, countering the fight-or-flight state that prevents sleep.

How to Access CBT-I

In-Person Therapy

Most effective. Look for a psychologist or sleep specialist trained in CBT-I. Check the Society of Behavioral Sleep Medicine provider directory.

4-8 sessions | $$-$$$

Digital CBT-I Programs

Evidence-based apps like Sleepio, Somryst (FDA-approved), or Insomnia Coach. Nearly as effective as in-person for many people[4].

Self-paced | $-$$

Self-Help Books

"Say Good Night to Insomnia" by Gregg Jacobs or "End the Insomnia Struggle" by Colleen Carney. Helpful for mild insomnia or as a supplement.

Self-guided | $

04 About Sleep Medications

I'm not going to tell you sleeping pills are evil—they're not. They have a place. But I wish someone had been more honest with me about the reality before I spent months on them.

The Reality of Sleep Medications

⏱️
They're meant for short-term use

Most are FDA-approved for 7-10 days. Long-term use often leads to tolerance, dependence, and rebound insomnia.

📊
They add less sleep than you think

Meta-analyses show sleeping pills add about 20-30 minutes of sleep on average. The subjective feeling of improvement is often larger than the objective change[5].

🔄
They don't fix underlying issues

Pills suppress symptoms but don't address the perpetuating factors. When you stop, insomnia typically returns—often worse (rebound insomnia).

⚠️
They carry real risks

Increased risk of falls (especially in older adults), next-day impairment, complex sleep behaviors (Ambien "sleepwalking"), dependence, and possible links to dementia with long-term use.

"Sleeping pills don't produce naturalistic sleep. They sedate you. There's a difference."

— Dr. Matthew Walker, UC Berkeley

Common Sleep Medications

Type Examples Notes
Benzodiazepines Temazepam, Triazolam Older drugs. High dependence risk. Rarely prescribed long-term.
Z-Drugs Zolpidem (Ambien), Eszopiclone Most commonly prescribed. Still cause dependence. Complex behaviors reported.
Melatonin Agonists Ramelteon Works on melatonin receptors. Less effective but lower risk.
Orexin Antagonists Suvorexant, Lemborexant Newer class. May have better safety profile. Expensive.
OTC Options Diphenhydramine (Benadryl), Melatonin Antihistamines cause grogginess. Melatonin works for timing, not insomnia.

My advice: If you need medication to break an acute insomnia cycle, that's reasonable—but use it as a bridge to CBT-I, not a long-term solution. And always discuss with a doctor who understands sleep medicine.

05 Your Action Plan

Here's a practical roadmap based on the severity of your insomnia:

Mild

Occasional Sleep Problems (less than 1 month)

  1. Identify the trigger and address it if possible
  2. Clean up sleep hygiene (no caffeine after noon, consistent schedule, cool dark room)
  3. Practice relaxation techniques before bed
  4. Avoid compensating behaviors (extra time in bed, napping)
  5. Give it 2-4 weeks—acute insomnia usually resolves
Moderate

Persistent Problems (1-3 months)

  1. Start a sleep diary (track bedtime, wake time, time to fall asleep, awakenings)
  2. Calculate your sleep efficiency (time asleep ÷ time in bed × 100)
  3. Try a digital CBT-I program (Sleepio, Somryst, CBT-I Coach)
  4. Implement stimulus control strictly for 2 weeks
  5. Consider a sleep specialist if no improvement after 4 weeks
Severe

Chronic Insomnia (3+ months)

  1. See a sleep specialist—this is beyond DIY territory
  2. Get evaluated for underlying conditions (sleep apnea, restless legs, depression)
  3. Start formal CBT-I with a trained provider
  4. Discuss medication strategy if needed (short-term bridge, not long-term solution)
  5. Commit to the process—CBT-I takes 4-8 weeks but works

Start Tonight: Quick Wins

1
Set a fixed wake time

Choose a time and stick to it every day—including weekends. This is the single most important thing you can do for sleep regularity.

2
Don't go to bed until you're sleepy

There's a difference between tired and sleepy. Sleepy = eyes heavy, nodding off. That's your cue.

3
Get out of bed if you're awake

If you've been lying there for ~20 minutes without sleeping, get up. Do something boring. Return only when sleepy.

06 When to Get Professional Help

See a Doctor or Sleep Specialist If:

  • Insomnia has lasted more than 3 months despite self-help efforts
  • You're experiencing daytime impairment (difficulty concentrating, mood problems, accidents)
  • You have signs of another sleep disorder: loud snoring, gasping (sleep apnea), leg discomfort (restless legs)
  • Sleep problems began with or are accompanied by depression or anxiety
  • You're relying on alcohol or medications to sleep
  • You're having thoughts of self-harm—insomnia and depression are closely linked

A sleep specialist can:

  • Rule out other sleep disorders with a sleep study if needed
  • Identify underlying medical or psychiatric conditions contributing to insomnia
  • Provide formal CBT-I or refer you to a trained therapist
  • Safely manage any medication use or tapering

The Path Forward

I know how hopeless insomnia can feel. When you're staring at the ceiling at 4 AM for the hundredth time, it seems like you'll never sleep normally again.

But here's what I want you to know: insomnia is treatable. Not just manageable—actually treatable. CBT-I has an 80% success rate. Most people see significant improvement within a few weeks.

It took me a year of suffering before I found CBT-I. Don't make my mistake. If you've been struggling for more than a few weeks, take action now—not because you're desperate, but because solutions exist and you deserve to use them.

Sources & Further Reading

  1. Spielman, A. J., Caruso, L. S., & Glovinsky, P. B. "A behavioral perspective on insomnia treatment." Psychiatric Clinics of North America, 10(4), 541-553. (1987) PubMed →
  2. Qaseem, A., et al. "Management of Chronic Insomnia Disorder in Adults: A Clinical Practice Guideline." Annals of Internal Medicine, 165(2), 125-133. (2016) PubMed →
  3. Trauer, J. M., Qian, M. Y., Doyle, J. S., et al. "Cognitive Behavioral Therapy for Chronic Insomnia: A Systematic Review and Meta-analysis." Annals of Internal Medicine, 163(3), 191-204. (2015) PubMed →
  4. Zachariae, R., Lyby, M. S., Ritterband, L. M., & O'Toole, M. S. "Efficacy of internet-delivered cognitive-behavioral therapy for insomnia." Sleep Medicine Reviews, 30, 1-10. (2016) PubMed →
  5. Huedo-Medina, T. B., et al. "Effectiveness of non-benzodiazepine hypnotics in treatment of adult insomnia: meta-analysis of data submitted to the FDA." BMJ, 345, e8343. (2012) PubMed →

Recommended Resources

  • Say Good Night to Insomnia by Gregg D. Jacobs, PhD
  • End the Insomnia Struggle by Colleen Carney, PhD
  • The Sleep Book by Dr. Guy Meadows
  • CBT-I Coach app (free, developed by VA)
Rachel Brennan
Written by

Rachel Brennan

Health Writer, Sleep Research Enthusiast

Post-divorce insomnia survivor. I tried every sleep hack so you don't have to. Now I dig through actual studies to find what's worth your time and what's just marketing.

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